Rolls-Royce Launch Limited Edition Phantom: What’s New for 2025
Rolls-Royce Centenary Limited Edition Phantom: What’s New for 2025
Rolls-Royce Launch Limited Edition Phantom: there’s a buzz around this phrase from enthusiasts and collectors alike. In late October 2025, Rolls-Royce Motor Cars officially unveiled the Phantom Centenary Private Collection, a highly exclusive, richly detailed celebration of 100 years of what many consider the world’s most revered luxury saloon.
Only 25 of these hand-built cars exist worldwide, each commanding an estimated price of around £2.5 million.
This isn’t just a cosmetic exercise. Rolls-Royce designers and artisans describe this edition as their magnum opus, integrating a century of Phantom heritage into a motor car that’s as much a piece of art as a functional vehicle.
The Phantom Centenary Private Collection: A Hundred Years of Excellence
Celebrating the first Phantom’s debut in 1925, Rolls-Royce has woven every generation’s influence into this limited edition. The project involved over 40,000 hours of development by the marque’s Bespoke division at the Goodwood factory in West Sussex, England.
The Phantom name has embodied luxury for 10 decades, evolving through eight generations while maintaining its position as Rolls-Royce’s flagship model. It has carried dignitaries, celebrities and collectors — and now history itself is stitched into every surface and detail of this limited run.
Want to explore more about Roll-Royce’s history of bespoke luxury? Visit the official Rolls-Royce Phantom Centenary page for detailed heritage references. rolls-roycemotorcars.com
Exquisite Exterior Design That Makes Heads Turn
Two-Tone Paint with a Nod to Automotive History
The Phantom Centenary’s exterior is a direct tribute to the iconic Phantom II Continental from the 1930s. It employs a bespoke two-tone finish, Super Champagne Crystal over Arctic White and Black whose shimmering effect comes from thousands of iridescent crushed glass particles embedded in the clear coat.
This sophisticated paintwork isn’t merely decorative; it symbolises both heritage and modernity, a contrast that collectors and purists have warmly welcomed.
Gold Accents and Bespoke Badging
The famed Spirit of Ecstasy hood ornament is reimagined here, cast from 18-carat solid gold and plated in 24-carat gold, based on the original 1925 design, a powerful visual cue of Rolls-Royce’s reverence for its own heritage.
Moreover, the ‘RR’ Badge of Honour now in gold and white enamel adorning the front, sides and rear, is a first for Rolls-Royce, adding to the exclusivity of this launch edition.
Bespoke Interior Craftsmanship: Art Meets Engineering
What truly distinguishes the Rolls-Royce Limited Edition Phantom is its interior, it’s like stepping into a private gallery of automotive history.
Upholstery Rich in Story and Detail
Each rear seat panel is a masterpiece of textile artistry, developed over 12 months with a fashion atelier. The fabric combines high-resolution printing, embroidery, layered ink techniques and over 160,000 individual stitches.
These artworks depict defining moments in Phantom history, from the original Conduit Street showroom to iconic journeys and cultural references that have defined the model’s legacy.
Laser-Etched Artwork and 3D Marquetry
Front seat leather isn’t just luxurious; it’s laser etched with hand-drawn motifs that nod to Phantom’s storied past, such as the “Seagull” design from the 1923 prototype and even the playful Roger Rabbit, the codename for the Phantom VII launch in 2003.
Meanwhile, the bespoke wood panels are a true record of human skill. Using three groundbreaking techniques 3D marquetry, 3D ink layering, and 24-carat gold leafing, Rolls-Royce call this woodwork the most intricate ever applied to one of their motor cars.
The Anthology Gallery
On the dashboard, 50 3D-printed aluminium fins, fashioned like book pages, display sculpted letters that quote historical press praise for Phantom over the decades. It’s a design choice lovers of automotive heritage and journalism find especially thoughtful.
Engine and Driving Character of the Limited Edition Phantom
Underneath all these unique touches, the Centenary Phantom is mechanically familiar to current Phantom VIII models. It keeps the renowned twin-turbocharged 6.75-litre V12 engine, celebrated for effortless power delivery and refined torque that suits the Phantom’s character perfectly.
Yet, fittingly for a limited edition of this calibre, even the engine cover is finished in Arctic White with 24-carat gold detailing, a subtle reminder that luxury can be both powerful and artistic.
Reactions from the Motoring World and Enthusiasts
The motoring press and automotive community have reacted with admiration for Rolls-Royce’s commitment to traditional craftmanship combined with bold aesthetic choices.
Nearly all automotive commentators praise the Centenary Phantom as a creme de la creme example of bespoke luxury, highlighting its astonishing detail work and historical storytelling approach.
Some sceptics have pointed out that despite its artistry, this edition remains rooted in the Phantom VIIIs standard technical package, meaning no radical advances in handling or chassis dynamics.
That said, enthusiasts generally agree that this deep dive into cultural and brand history is exactly what a Phantom celebration should be about.
What This Means for Rolls-Royce and the Luxury Car Market
The Phantom Centenary Private Collection confirms Rolls-Royce’s position not just as a maker of luxury vehicles, but as a custodian of automotive heritage. Collectors see this kind of project as a benchmark for future limited editions across marques.
Who Will Own the Phantom Centenary Private Collection?
All 25 units are expected to have been spoken for almost immediately upon announcement testament to the desirability of this release and Rolls-Royce’s enduring appeal among collectors.
Owners will likely include high-net-worth collectors who prize rarity and story, and serious automotive museums seeking to display a piece of luxury history.
Final Thoughts on the Limited Edition Phantom
As a veteran motoring journalist watching decades of evolution in cars, I find the Rolls-Royce Launch Limited Edition Phantom Centenary Private Collection remarkable not just as a luxury item, but as a storytelling machine. Every stitch, every panel and every nuance speaks of craftsmanship that, in many ways, is disappearing from mainstream automotive design.
In a market leaning ever more toward electrification and mass production, this Phantom is a bold reminder that the soul of motoring still resides in human hands and artistic vision.
Images: press.rolls-roycemotorcars.com
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